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	Repositioning by Jack Trout, Steve Rivkin
	Price : Rs 320.00
	Your Price : Rs 288.00

Jack Trout’s timely follow up to his landmark work,
Positioning!
Competitiveness is at an all-time high and
technology is driving change at exponentially faster
and faster rates. Now is the time when marketers
must revisit their positioning of products, brands,
and organizations to meet the new demands of a
transformed economy.
Repositioning explains how readers can evolve
their original positioning to manage these changes
in terms of marketplace perception of their
products. Sure to be one of Trout’s most important
works, the book offers specific advice on how to
attack and weaken competitors when and where
they are most vulnerable.

ISBN - 9780070700482

Pages : 224