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In its fifth edition, Services Marketing is more comprehensive and varied providing a
detailed analysis of the issues arising from the fields of Marketing and related service
providing. Based on the famous GAPS Model of Service Quality, this book, as in the
previous editions, makes the process of understanding Services Marketing easier by
delving in the practices and strategies adopted by the most efficient firms across the
world. With its thematic approach to build stronger customer relationships through
quality service, it focuses on the customer, who, after all, is the basis of all management
practices.
ISBN-9780070700994
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Pages : 784
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