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  CONTEMPORARY INDIAN CASES IN MARKETING, 2006-07 ED
 

Contemporary Indian Cases In Marketing, 2006-07 Ed

by Mukesh Pandey
  Price : Rs 279.00
  Your Price : Rs 237.15
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  The book is meant as a fresh breath of air reflecting the unchaining of Indian economy post-1990s, globalization of culture, competition posed by foreign companies and brands, choking up of distribution channels, and aggressive marketing strategies ....
ISBN : 9788177226959
 


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