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Agribusiness Book: A Marketing & Value-Chain Perspective. Hardbound Library Edition
by Pandey Mukesh, Tewari Deepali
Price :
Rs
2700.00
Your Price :
Rs
2160.00
20
This book has emerged out because of several reasons: 1. Increasing realization of the importance of a comprehensive book on `Agribusiness` for a developing, agrarin country like india. 2. Tremendous interest of the authors in `Agribusiness`, a field which had been relatively neglected for serious academic work. 3. Relevant work experience of the authors both at grass-root as well as at strategic decision making level leading to a proper appreciation of issues & problems faced while implementation of business strategies. 4. A keen desire of bring all the marketing skills which were acquired by authors while working in leading Indina organisations and MNC`s to the field of agriculture, where marketing is still in infancy.ISBN - 9788181894816
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