Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Economics and Commerce

	Consumer Behaviour, 2008 Edition by Wayne D. Hoyer, Deborah J. Macinnis, Pinaki Dasgupta
	Price : Rs 399.00
	Your Price : Rs 339.15

The book is an accessible and topical introduction to the subject of consumer behavior. It has a broad conceptual model that helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. Chapter-opening cases show the anecdotal application of concepts, while end-of-chapter questions and exercises require students to investigate consumer behavior issues and analyze advertisements and marketing strategies. The Indian Adaptation retains the essential global context of the world class management text while adding value through closer-home Indian equivalents. I. An Introduction to Consumer Behavior- III. The Process of Making Decisions IV. The Consumer`s Culture V. Consumer Behavior Outcomes VI. Consumer Welfare..
ISBN : 9788177227543

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

15%

Consumer Behavior : A Marketer`S Tool, 1/e
by Wayne D. Hoyer , Deborah J. Macinnis , Wayne D. Hoyer , Deborah J. Macinnis

15%

CONSUMER BEHAVIOUR, 2008 EDITION
by WAYNE D. HOYER, DEBORAH J. MACINNIS, PINAKI DASGUPTA

Books of Similar Interest

15%

Behaviour Based Safety in Organizations:A Practical Guide
by H.L. Kaila

12%

Management of Non-Performing Assets in Banks and Financial Institutions
by B Ramachandra Reddy

10%

Strategic Consequences of India`s Economic Performance
by Sanjaya Baru

10%

Game of Strategy, 2/e
by Avinash Dixit & Susan Skeath

25%

Teaching and research in economics
by Anil Kumar Thakur

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Consumer Behaviour, 2008 Edition

by Wayne D. Hoyer, Deborah J. Macinnis, Pinaki Dasgupta