Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Economics and Commerce

CONSUMER BEHAVIOR A STRATEGIC APPROACH(2005 INDIAN

	Consumer Behavior A Strategic Approach(2005 Indian by Henry Assael
	Price : Rs 429.00
	Your Price : Rs 364.65

The book introduces decision-making at the beginning, providing students with a framework for understanding the characteristics of and various factors influencing consumer behavior. The given more..chapter Overviews recaps core principles and also explains the relationship between Chapters. The global applications of Consumer Behavior boxes focus on the similarities and differences across international boundaries and the strategic applications of Consumer Behavior features look at how organizations and managers confront current consumer behavior challenges. It contains research assignments that allow students to practice the concepts presented in the textbook. I. Introduction to Consumer Behavior II. The Individual Consumer III. Group and Cultural Influences IV. Marketing Action...
ISBN : 9788177225211

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

15%

CONSUMER BEHAVIOR A STRATEGIC APPROACH(2005 INDIAN
by HENRY ASSAEL

15%

Consumer Behavior (Indian Adaptation)
by Henry Assael

Books of Similar Interest

15%

Economic Liberalization in India: Analytics, Experience and Lessons (R.C. Dutt Lectures on Political Economy, 1993)
by NAYYAR, D.

15%

Village Republics : Economic Conditions For Collective Action In South India
by Wade, R.

25%

Bank Finance To Farm Sector In India
by Reddy, B. D.

12%

ECONOMIC GROWTH, TRADE AND POVERTY : A Comparative Analysis of India and China
by KANNAN ELUMALAI

10%

Government Budgeting In India
by By M. M. Sury

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Consumer Behavior A Strategic Approach(2005 Indian

by Henry Assael