My Account
View Cart
Log-in
0
17 years of Excellence
SUBJECTS
ADV. SEARCH
Home
>
Subjects
>
Economics and Commerce
Consumer Behavior A Strategic Approach(2005 Indian
by Henry Assael
Price :
Rs
429.00
Your Price :
Rs
364.65
15
The book introduces decision-making at the beginning, providing students with a framework for understanding the characteristics of and various factors influencing consumer behavior. The given more..chapter Overviews recaps core principles and also explains the relationship between Chapters. The global applications of Consumer Behavior boxes focus on the similarities and differences across international boundaries and the strategic applications of Consumer Behavior features look at how organizations and managers confront current consumer behavior challenges. It contains research assignments that allow students to practice the concepts presented in the textbook. I. Introduction to Consumer Behavior II. The Individual Consumer III. Group and Cultural Influences IV. Marketing Action...
ISBN : 9788177225211
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Pls. enter your postal pincode.
Pls. enter valid Indian Postal Pincode.
Books by Same Author
15%
Consumer Behavior (Indian Adaptation)
by Henry Assael
15%
CONSUMER BEHAVIOR A STRATEGIC APPROACH(2005 INDIAN
by HENRY ASSAEL
Books of Similar Interest
The Classifical Theory Of Economic Growth
by Roy Chowdhury
10%
THE GREAT PERSUASION : Reinventing Free Market Since the Depression
by Angus Burgin
20%
Banking In Europe
by Dixon
10%
Capital Market Reform in Asia : Towards Developed and Integrated Markets in Times of Change
by Masahiro Kawai
10%
Indian Economy Documents Library
by NA
Support
Phone :
+91-9266663909
Email :
support [at] bestbookmart.com
Timing :
10:00 AM to 6:00 PM (Mon-Fri)
Quick Links
View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy
More Links
Our Subjects
Our Publishers
Powered By