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Everything I know About Marketing I learned from Google

	Everything I Know About Marketing I Learned From Google by Aaron Goldman
	Price : Rs 625.00
	Your Price : Rs 562.50

In Everything I Know about Marketing I Learned from Google, digital marketing guru
Aaron Goldman shares 20 lessons from the world’s most ubiquitous brand to help you
better engage your customers and prospects.
You’ll learn how to do everything from initiating digital “conversations” with customers to
testing and quantifying your efforts. In addition to his expert insight, Goldman delivers
case studies featuring some of the world’s most innovative brands that have integrated
lessons from Google into their own marketing strategy. You’ll see how:
4 Apple is Googling its customers to remain relevant to their passion points
4 GE is Googling its marketing plans by selling altruism
4 Threadless is Googling its products by tapping the wisdom of crowds
4 Barack Obama Googled his way to the top of the political ladder
And now you, too, can
ISBN-9780071074216

Pages : 352