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This eye-opening book from Inc. s Donna Fenn reveals eight important lessons every marketer and entrepreneur can learn from these upstarts. Featuring case studies of the hottest companies Etsy, Mint.com, Loopt, The Hundreds, MentalFloss, Threadless, College Prowler, Buzz Marketing and interviews with the world s coolest entrepreneurs Upstarts! offers practical advice on branding buzz, collaboration, social missions, company culture, and trend-spotting, and it demystifies the new business models that will redefine success.
ISBN-9780070683433
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