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Guerrilla Marketing for Social Media introduces more than 100 free or low-cost marketing weapons
and tools for engaging customers, and, ultimately, grabbing mindshare and profits away from their
competition. Readers learn how to build a successful social-media campaign measured by profit
rather than how many times a video is viewed or how many Twitter followers one has. Tools and
weapons include blog networks (Tumblr, Posterous), mobile and location-based networks
(Foursquare, Brightkite), video podcasting (YouTube, Viddler, Ustream), social networks
(FaceBook, LinkedIn, Orkut, Hi5, Brazen Careerist), and numerous others.
Key Selling Features:
4 The only book to apply Guerrilla Marketing to the social media arena
4 Supported by book website featuring ongoing content updates. including tool lists, changes to
existing networks and platforms, current trends, success stories and more
4 Covers social networks, social media, blogs, social bookmarking networks, micro blogging
and more
4 Includes interviews from practicing Guerrilla Social Media Marketers
4 Levinson is a highly acclaimed marketing specialist whose books appear in 37 languages and
are required in many MBA programs worldwide
4 With a background in sales performance, Gibson brings a unique, results-focused approach
to social media marketing
ISBN-9780071074353
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Pages : 264
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