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Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts of retailing through numerous illustrations, examples, exhibits, tables, figures, and case studies.
Beginning with a historical overview of retailing and a discussion on the theories of retail evolution, the book discusses the opportunities and challenges faced by retailers in India and other developing countries in Asia. It goes on to discuss shoppers and the phenomenon of shopping, retail store formats, store location, category management, and supply chain management. Finally, it discusses retail buying, store layout and design, point of purchase communication, pricing strategies and policies, store loyalty, the shop as a social construct, and technology in retailing.
The book, with its coverage of real-life case studies such as Fabmall, FoodWorld, and Planet Health, would also be useful for professionals in managing day-to-day retail operations.
ISBN-9780195690705
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