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Based on real-world practices and current thinking, the text�s presentation of strategic management features an increased emphasis on the �business model� concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies�both domestic and international�so that students gain practice putting chapter concepts into action.
ISBN-9788131512098
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Pages : 384
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