Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

	Global Business by Mike W. Peng, Deepak K. Srivastava
	Price : Rs 475.00
	Your Price : Rs 403.75

Designed for postgraduate students pursuing studies in business administration and international business, the book Global Business presents a contextually relevant text that takes into account the scope and needs of the Indian curricula. Supplemented with examples and cases from Indian business environment, such as LIC�s entry into Islamic insurance market and globalization of the Indian pharmaceutical industry, the book covers a variety of issues pertaining to the present Indian business environment.
Presenting several international business topics in a clear, conversational style, the book provides greater continuity in the learning process. Topics discussed include leveraging resources and capabilities; global entrepreneurship; managing global competitive dynamics; diversifying, acquiring, and restructuring across borders; and managing corporate social responsibility. The book presents a unified framework that integrates all the chapters and answers the question �What determines the success and failure of firms around the globe?".
ISBN - 9788131514443

Pages : 564