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Search Engine Advertising: Buying Your Way To The Top To Increase Sales, 2/E
by Kevin Lee , Catherine Seda
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425.00
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348.50
18
Nothing delivers high-quality traffic like the search engines, but if you`re not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. Paid search engine listings can deliver site visitors who want to buy what you sell. And they can pinpoint exactly the right landing pages using not only keywords, but also geography, time of day, and more. With a little education and pre-planning, any company can launch a profitable search engine advertising program.
ISBN-9788131734827
Pages : 288
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