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CRITICAL THEORIES OF MASS MEDIA THEN & NOW

	Critical Theories Of Mass Media Then & Now by Paul Taylor, Jan Harris
	Price : Rs 540.00
	Your Price : Rs 459.00

With the exception of occasional moral panics about the coarsening of public discourse, and the impact of advertising and television violence upon children, mass media tend to be viewed as a largely neutral or benign part of contemporary life. Even when criticisms are voiced, the media chooses how and when to discuss its own inadequacies. More radical external critiques are often excluded and media theorists are frequently more optimistic than realistic about the negative aspects of mass culture.

This book reassesses this situation in the light of both early and contemporary critical scholarship and explores the intimate relationship between the mass media and the dis-empowering nature of commodity culture. The authors cast a fresh perspective on contemporary mass culture by comparing past and present critiques. They:

? Outline the key criticisms of mass culture from past critical thinkers
? Reassess past critical thought in the changed circumstances of today
? Evaluate the significance of new critical thinkers for today`s mass culture
ISBN-9780070706774