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A Framework for Marketing Management, 4/e

	A Framework For Marketing Management, 4/E by Philip Kotler , Kevin Lane Keller
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	Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but want the flexibility to add outside cases, simulations, or projects. isbn-9788131759370
	Pages : 384

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