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Kotler On Marketing
by Philip Kotler
Price :
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699.00
Your Price :
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573.18
18
State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers` needs and wants to build brand equity to creating loyal and long-term customers. ISBN - 9780684860473
Pages : 272
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