Best Book Mart - Brand Society : How Brands Transform Management and Lifestyle by Martin Kornberger 9781107674875

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	Brand Society : How Brands Transform Management And Lifestyle by Martin Kornberger
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	Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. This book shows how brands transform both the organizations that develop them and the lifestyles of the individuals who consume them. ISBN - 9781107674875
	Pages : 328

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