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About the Book
The business environment has undergone momentous changes in the last few years, with significant alterations to the world economic scenario. The ongoing economic recession, which had its origin in the USA, put the entire world economy in turmoil, having both a direct and indirect impact on global economic development. This book keeps pace with the rapidly changing economic, social and technological scenario of the world. The book invites managerial focus, encouraging students to explore issues on international business and the environment. It includes comparative studies of business environments in India, China, SAARC and European countries. It applies theory to real-world situations and policies and clarifies concepts by using updated Indian data. ISBN
9788131759233
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Pages : 496
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