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Reputation Rules: Strategies For Building Your Company???S Most Valuable Asset
by Daniel Diermeier
Price :
Rs
475.00
Your Price :
Rs
403.75
15
Reputation Rules is a landmark work bringing to light Dr. Diermeier???s groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company???s focus as quickly as the world is changing around you. He touches on all of the reputational issues that need to be managed from a strategic level, describing how to:
Overcome direct challenges from influential activist and political forces
Manage corporate scandals, including executive compensation
Use external, seemingly unrelated events to boost reputation
Build a reputation management process into everyday operations.
ISBN-
9781259002939
Pages : 320
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