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The first title of a two book series and has been developed as a step-by-step guide to start a small tourism company.
As opposed to the ‘why entrepreneurship’ approach the authors follow a ‘how entrepreneurship approach’. While most other books on entrepreneurship discuss the theories on entrepreneurship, its definitions, classifications, characteristics etc., this book provides several tourism business ideas and takes the reader through the process of research and analysis to develop a bankable business plan.
Divided into four segments:
Section A introduces the reader to the concept of tourism entrepreneurship by sharing various business ideas.
Sections B & C provide detailed guidelines for developing effective business plans supported by strategy, marketing, operations, people and financial plans, besides supporting them with existing and original case studies.
Section D addresses practical steps, issues and government guidelines to set-up a small tourism related business.
The book is a practical guide for serious entrepreneurs desirous of either venturing into this lucrative business sector or for those wanting to enhance their competitive edge.
ISBN - 9788191014211
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Pages : 286
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