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Successful Branding

	Successful Branding by Choudhury, P.K.
	Price : Rs 500.00
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This book deals with the concept of ˜branding`. Some of the topics dealt within this volume are: brand identity, brand management, brand positioning, the power of brand equity and the protection of a brand in a competitive environment. Branding is a very significant aspect of modern business management and plays an important role in the creation of a new product as well as its successful arrival in the market place.

ISBN :9788173713613

Pages : 192

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