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	Brand New: How Entrepreneurs Earned Customers` Trust, From Wedgewood To Dell by Nancy F. Koehn
	Price : Rs 1900.00
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Book Summary of Brand New: How Entrepreneurs Earned Customers` Trust, from Wedgewood to Dell
Business historian Koehn introduces readers to six extraordinary leaders of brand creation--Josiah Wedgwood, Henry Heinz, Marshall Field, Este Lauder, Howard Schultz, and Michael Dell--whose lives reveal important lessons for today`s brand builders in both traditional and electronic worlds. 3 photo inserts.ISBN
9781578512218

Pages : 479

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