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	Microsoft Secrets by Michael A Cusumano, Richard W Selby
	Price : Rs 395.00
	Your Price : Rs 355.50

Beyond the unquestioned genius and vision of CEO Bill Gates, what accounts for Microsoft`s astounding success?

Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications programs that run on the world`s 170 million computers.

Drawing on two years of unrestricted access to confidential documents and project data, eminent technology-scientists Cusumano and Selby reveal, for the first time, many of Microsoft`s innermost secrets.

Forty in -depth interviews with employees enabled the authors to identify seven key strategies which demonstrate exactly how Microsoft competes and operates. They reveal a style of leadership, organization, competition and product development which is both consistent with the company`s loosely structured `programmer` culture and remarkably effective for mass-market production of software.

Managers in many different industries will discover hundreds of invaluable lessons in this superbly readable book.

˜A unique glimpse into the company`s inner workings`
” Daily Telegraph

˜Anyone intending to approach their bank manager to fund their own software company should make this book the centre of their business plan`
” Computer Weekly

ISBN 9781861975324

Pages : 512

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