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Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
by W. Chan Kim , Renee Mauborgne
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Book Summary of Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
Don`t Compete With Rivals “ Make Them Irrelevant Companies Have Long Engaged In head-to-head competition in search of sustained profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet in today`s overcrowded industries,... View More
ISBN
9781591396192
Pages : 240
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