Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

Marketing : Essential Principles, New Realities

	Marketing : Essential Principles, New Realities by Jonathan Groucutt, Patrick Forsyth, Peter Leadley
	Price : Rs 395.00
	Your Price : Rs 355.50

: Marketing: Essential principles, new realities has been researched, developed and written primarily with the undergraduate and diploma-level student in mind. This student-oriented text, with its relaxed and free flowing language, provides the reader with material of a rigorous academic standard. Each chapter follows a set structure that has been designed to encourage discussion and raise issues for consideration and research:

¢ introduction;

¢ earning objectives;

¢ chapter sub headings “ key issues;

¢ chapter summary;

¢ exercises and questions for review and critical thinking.

At the end of the book there are additional notes and references to support student learning.

Written by authors from both an academic and practitioner background, this new textbook offers an excellent introduction to the subject for the next generation of marketers and business people.

ISBN 9788175542860

Pages : 560

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

10%

Marketing : Essential Principles, New Realities
by Jonathan Groucutt, Patrick Forsyth, Peter Leadley

10%

Marketing : Essential Principles, New Realities
by Jonathan Groucutt, Peter Leadley & Patrick Forsyth

Books of Similar Interest

Supply Chain Management and Information Systems
by A Noorul Haq, T Selvaraj, P Asokan, S Kumaran

25%

Cases In Strategic Management ( 4th Ed.)
by C. W. L. Hill, G. R. Jones

15%

THE LEADER`S TOOL KIT : HUNDREDS OF TIPS AND TECHNIQUES FOR DEVELOPING THE SKILLS YOU NEED
by CHARNEY, CY

10%

Mind Laundry (Smarten Up the way you Think-Achieve the Goals you want)
by Gerry Kushel

10%

Oxford History of Indian Business
by Tripathi Dwijendra

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy