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Beyond the Core: Expand Your Market Without Abandoning Your Roots

	Beyond The Core: Expand Your Market Without Abandoning Your Roots by Chris Zook
	Price : Rs 1250.00
	Your Price : Rs 1125.00

Book Summary of Beyond the Core: Expand Your Market Without Abandoning Your Roots
Zook explores creating new product lines or new channels of distribution as he outlines a new expansion strategy.

Chris Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution. ISBN
9781578519514

Pages : 240

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Beyond The Core: Expand Your Market Without Abandoning Your Roots

by Chris Zook