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Understanding Michael Porter: The Essential Guide to Competition and Strategy

	Understanding Michael Porter: The Essential Guide To Competition And Strategy by Joan Magretta
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Book Summary of Understanding Michael Porter: The Essential Guide to Competition and Strategy
Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter`s frameworks are the foundation. But while everyone in business may know Porter`s name ISBN
9781422160596

Pages : 208

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