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	Winning In Emerging Markets by Tarun Khanna , Krishna G. Palepu
	Price : Rs 495.00
	Your Price : Rs 445.50

Book Summary of Winning In Emerging Markets
˜this book is unique in what it proposes..` “ N.R. Narayana Murthy, founder and chairman, Infosys

The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Tarun Khanna and Krishna Palepu. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice.

The authors argue that the primary exploitable characteristic of emerging markets is the lack of institutions (credit card systems, intellectual property adjudication, data research firms) that facilitate efficient business operations. While such institutional voids present challenges, they also provide major opportunities”for multinationals and local contenders.

Khanna and Palepu provide a playbook for assessing emerging markets` potential and for crafting strategies for succeeding in those markets. ISBN
9781422143896

Pages : 395

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