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International Marketing

	International Marketing by Rakesh Mohan Joshi
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INTERNATIONAL MARKETING specially designed to meet the requirements of MBA students specializing in marketing.

Users will find this book highly useful for its coverage of the theoretical foundations, decision-making processes for international markets, strategies for products, brands, pricing and trade logistics and the policy framework, procedures and documentation for export marketing and promotion-explained through caselets, diagram, flowcharts and numerous examples from the Indian context. ISBN
9780195671230

Pages : 750

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