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Retail Management
by Arif Sheikh , Kaneez Fatima
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Book Summary of Retail Management
Table Of Contents
1. Introduction to Retailing
2. Retailers and Retail Formats
3. Retailing Concepts
4. Customer Behaviour
5. Retail Strategy
6. Trade Area Analysis
7. Store Location
8. Store Layout and Design
9. Concept of Organisation Structure
10. Human Resource Management - I
11. Human Resource Management - II
12. Leadership “ Concept and Models
13. Leadership - II: Effectiveness and Adaptability
14. Planning Merchandise Assortment
15. Buying Merchandise
16. Pricing the Merchandise
17. Controlling the Merchandise
18. Promotional Strategies: Advertising
Sales Promotion and Publicity
19. Promotional Strategies: Store Atmosphere and Personal Selling
20. Store Management
21. Legislation for Retailing isbn
9788184881936
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Retail Management
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