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Retail Marketing

	Retail Marketing by S Banumathy , M Jayalakshmi
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	Book Summary of Retail Marketing Table Of Contents 1. Retail Marketing “ An Overview 2. Retail Consumer 3. Retail Merchandising 4. Retail Pricing 5. Retail Location Strategies 6. Retail Organisation 7. Retail Store Layout and Design 8. Retail Logistics 9. Supply Chain Management 10. Retail Promotion Strategie isbn 9789350248867

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