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Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do”and what to avoid”in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse cultures, properly present your products, and close deals around the world.
Kiss, Bow, or Shake Hands: Sales & Marketing addresses such topics as:
Acceptable/uncceptable icebreakers
Typical physical distances during greetings
Key phrases in foreign languages
Coordinating conference calls
Time zones and important dates
Negotiating, public speaking and presentations
Humor
Gestures and body language
About The Author
Terri Morrison is president of Getting Through Customs, the developers of the McGraw-Hill Kiss, Bow, or Shake Hands digital product. isbn
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