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	Brand Building by M Bhattacharjee
	Price : Rs 550.00
	Your Price : Rs 550.00

	Book Summary of Brand Building Table Of Contents 1. The Brand 2. Branding Strategies 3. Introducing and Naming New Brands and Extensions 4. Brand Positioning 5. Brand Equity 6. Leveraging the Brand 7. Managing Brands Overtime 8. Building Brands on Internet Bibliography isbn 9788184887532

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