Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Others

	Product Management by S. A Chunawalla
	Price : Rs 650.00
	Your Price : Rs 650.00

Book Summary of Product Management
Table Of Content

1. Product: Basic Concepts
2. Marketing Environment for Product and Brand Management
3. Product Planning
4. Product Market Strategies for Leaders, Challengers, Followers
5. Product Life Cycle and Market Evolution
6. New Products: Planning and Development
7. The Creative Spark
8. Designing the Offer
9. Pricing the Offer
10. Concept and Product Testing
11. Test Marketing, 12. Budgeting for Products
13. Branding Decisions
14. The Anatomy of a Brand
15. Brand Culture and Brand Rituals
16. Leveraging Brands
17. Brand Equity
18. Brand Building
19. Product and Brand Failures
20. Marketing Organisation 21. Packaging
22. Consumer Protections
23. Case Studies
Bibliography isbn
9788183183550

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

13%

Materials and Purchasing Management 2nd Edition
by S.A.Chunawalla

Sales Management
by S A Chunawalla

Product Management
by S. A Chunawalla

13%

Production and Operations Management 8th Edition
by D. R. Patel , S.A.Chunawalla

Foundations Of Advertising Revised (Theory And Practice)
by S. A Chunawalla

Books of Similar Interest

10%

Meditation The Art Of Ecstasy
by Osho

10%

Mutating Goddesses: Bengal`s Laukika Hinduism and Gender Rights
by Saswati Sengupta

15%

The Transformation of Governance in the European Union
by Beate Kohler-koch and Rainer Eising

15%

Small Business Management: Launching and Growing Entrepreneurial Ventures - Edition 18
by Longenecker/ Petty/ Palich/ Hoy

15%

Window Seat
by Julieanne Kost

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy