Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Others

	Product Management by S. A Chunawalla
	Price : Rs 650.00
	Your Price : Rs 650.00

Book Summary of Product Management
Table Of Content

1. Product: Basic Concepts
2. Marketing Environment for Product and Brand Management
3. Product Planning
4. Product Market Strategies for Leaders, Challengers, Followers
5. Product Life Cycle and Market Evolution
6. New Products: Planning and Development
7. The Creative Spark
8. Designing the Offer
9. Pricing the Offer
10. Concept and Product Testing
11. Test Marketing, 12. Budgeting for Products
13. Branding Decisions
14. The Anatomy of a Brand
15. Brand Culture and Brand Rituals
16. Leveraging Brands
17. Brand Equity
18. Brand Building
19. Product and Brand Failures
20. Marketing Organisation 21. Packaging
22. Consumer Protections
23. Case Studies
Bibliography isbn
9788183183550

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

Materials And Purchasing Management
by S. A. Chunawalla

15%

Sales Management With Prsonal Selling and Salesmanship 8th Edn
by Chunawalla, S A

13%

Production and Operations Management 8th Edition
by D. R. Patel , S.A.Chunawalla

Contours Of Retailing Management
by S A Chunawalla

Foundations Of Advertising Revised (Theory And Practice)
by S. A Chunawalla

Books of Similar Interest

10%

Postcommunism
by Richard Sakwa

10%

Introduction to Avionic Systems, 3e
by Collinson

12%

Persuasion
by Jane Austen

15%

Physics and Metaphysics in Descartes and in His Reception
by Delphine Antoine-Mahur and Sophie Roux

10%

Electric Circuit Analysis
by S.R.Paranjothi

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy