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The book Engineering Economics is sure to prove very useful for the students of U.P.T.U., Lucknow and I.E.T. (Dr. B. R. Ambedkar University) Agra, pursuing Master degree in Management, Economics and Commerce. Primary aim of preparing this book is to present the subject matter in such a way that a student not only finds it useful in preparing himself or herself for examination, but also he or she is able to understand fully the science of economics and management.This book is very exhaustive and has been written in a simple way to help the students secure very good marks. Each and every chapter of the book has been dealt with very critically and conclusions have been drawn logically.
Table Of Contents :
PART 1 : INDUSTRIAL ECONOMICSUNIT-I1. Nature and Significance of Economics2. Micro and Macro EconomicsUNIT-II3. Concept of Demand4. Concept of Supply5. Theory of Consumer`s Behaviour Utility Analysis6. Consumer Surplus7. Elasticity of Demand8. Indifference Curve AnalysisUNIT-III9. ProductionUNIT-IV10. Cost AnalysisUNIT-V11. Theory of Firm and PricingUNIT-VI12. Nature and Functions of Money13. Value of Money14. Brief Idea of Functions of Banking System15. Inflation and Measures to Control it16. Business Fluctuations17. Principle of International TradePART 2 : MANAGEMENT PRINCIPLESUNIT-VII18. Meaning, Nature and Significance of Management19. Management Process20. Evolution of Management ThoughtUNIT-VIII21. Factors of Individual (Human) Behaviour22. Perception23. Learning24. Personality25. Interpersonal Relationship and Group Behaviour
About Author :
Dr. Rajan Misra has high educational credentials like M.A. (A.C.) Sociology, N.E.T., M.S.W., M.B.A., Ph.D., a result oriented professional, with over 10 years of proven success in social and community welfare. He is currently associated with Dr. Bhim Rao Ambedkar Polytechnic, Agra as a Director. He has insightful experience in project/program management activities, project planning and coordination, ensuring compliance with determined objectives to maximize effectiveness. He has presented research papers/articles in national/international seminar/conferences. Many of his monographs based on social problems have also been published. ISBN
9788131807286
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