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The Invisible Grail : In Search Of The True Language Of Brands
by John Simmons
Price :
Rs
895.00
Your Price :
Rs
716.00
20
An expert on the use of words in business demonstrates the effect of word power through his own experiences and those of leading brands such as Guinness, Ben & Jerry\`s, and Starbucks.
The one thing that all brands desire is customer affection. They want to be loved. And when they are not loved, what are they lacking? Is it possible to find the missing element - the holy grail - that will bring them closer to their customers and their own people? In his new book, John Simmons reveals how to undertake and complete that quest - using the power of words. ISBN - 9781587991561
Pages : 240
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