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	Services Marketing: Text And Cases, 2/E by Harsh V. Verma
	Price : Rs 599.00
	Your Price : Rs 491.18

The second edition of Services Marketing: Text and Cases takes a leap forward to develop a strategic perspective to the service marketing framework. Extensively revised and restructured, this edition includes five additional chapters aimed at widening the reader`s horizons for a richer learning experience. The book begins with an initiation into the field of services and then develops an appreciation of the service marketing system. The focus is then directed at service strategy and the creation of sustainable differentiation. The book finally looks at the management of operational issues such as quality, demand matching, recovery and empowerment.
Salient Features

Class Interactive, a newly added feature to stimulate classroom discussion
Restructured content and newly added topics to facilitate ease in understanding the subject
Additional end-of-chapter mini-cases based on contemporary topics like services product, pricing and process people, to name a few
Two new book-end cases on current market scenarios
Focus on operational issues like service quality and management of demand and supply
End-of-chapter review questions and practical exercises to help readers understand concepts better

ISBN - 9788131754474

Pages : 676