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	Brand Like A Rock Star - Lessons From Rock N Roll To Make Your Business Rich And Famous by Steve Jones
	Price : Rs 350.00
	Your Price : Rs 350.00

Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world`s greatest bands.
Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, KISS, and many other legendary bands with sound business advice to deliver a rockin` guide to building a breakthrough brand.
Brand Like a Rock Star puts a new spin on the branding process. From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo`s Wii? How does U2 resemble Procter & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business.
Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star. ISBN 9789383260553

Pages : 232