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Profitable Customers,2/e

	Profitable Customers,2/E by Charles Wilson
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Most management teams ignore these crucial questions and leave sales and customer service staff to determine which customers will receive what attention. Such an approach is risky and lead to lost sales, poor margins and a high cost of serving the customer. Profitable Customers, fully updated for this second edition, is designed to help companies minimize the risks and maximize the profits associated with tighter management of the customer base. ISBN - 9788175540958

Pages : 184

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