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This book is prepared with an objective to inculcate in the students of BMS the concepts of international marketing which is major issue in today`s economic environment. With globalization gathering momentum, understanding of the world market and major issues in international marketing had become imperative for all marketers, whether small or big. With this aim and considering the syllabus of university of Mumbai for BMS ? VI semester, this book will help the students to gather the latest information in international marketing, which is one of the fastest growing disciplines in today`s world. The book has laid major emphasis on recent developments in the international business such as trading blocs, Doha declaration, recent developments at the WTO and fast changing international business environment. The 4 Ps of marketing, viz., Product, Price, Place and Promotion have been dealt with from international perspective.
Table of Contents
Basis of International Trade
International Marketing
International Business Environment ? I
International Business Environment ? II
Product Planning for International Markets
Distribution Channels in International Market
Pricing Decisions in International Market
Promotions in International Market
Basis of International Trade
Preference for Indian Marketers ISBN - 9789350247037
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