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If you are already in marketing, and would like to be, or are intrigued to know just what goes on in this exciting world, you need to read this popular book.
Completely revised, it provides up-to-the-minute insight into the fast-moving world of marketing. In an easily readable and light-hearted style, Patrick Forsyth gives a down-to-earth overview of the concepts and techniques used in marketing.
Everything You Need to Know about Marketing demystifies the marketing process and sets out the fundamentals you need to know in order to become an instant ‘expert’. The author covers a wide range of subjects, which include:
the true function of marketing;
how a marketing plan is implemented;
the techniques of promotion, advertising and selling;
the concepts, practices, principles and jargon;
retaining customers and attracting new ones;
how to be a successful marketer.
Whatever your interest or involvement in marketing, you can now improve your knowledge and move up the career ladder.ISBN - 9788175545809
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Pages : 112
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