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Marketing Management- Text and Cases 1st Edition

	Marketing Management- Text And Cases 1St Edition by K. S. Chandrasekar
	Price : Rs 395.00
	Your Price : Rs 355.50

This contemporary and comprehensive textbook has its emphasis on emerging areas and new trends in marketing, Indian examples and cases. The book is designed to cover the requirements of a complete course in marketing in the Indian context. It provides a blend of coverage of traditional topics in marketing with a detailed perspective on marketing strategies and marketing trends. Table of Contents

1. Marketing Management – An Introduction
2. Marketing Strategy
3. Market Targeting
4. Consumer Behaviour and Marketing Research
5. Customer Management
6. Product and Branding
7. Pricing
8. Distribution Channels and Supply Chain Management
9. Marketing Communication
10. Services Marketing
11. Rural Marketing
12. International Marketing
13. Innovative Marketing
14. Green Marketing
15. Social Marketing
16. Case Studies
ISBN - 9788182093843

Pages : 648