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Legends in Marketing: Christian Gronroos (8 Volume Set)

	Legends In Marketing: Christian Gronroos (8 Volume Set) by Jagdish N Sheth
	Price : Rs 36000.00
	Your Price : Rs 32400.00

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work.
The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This seventh set in the series, consisting of 8 volumes, is a tribute to Dr. Christian Grönroos. One of the fathers of the school of service marketing and management that has internationally been labelled as The Nordic School of thought, Christian Grönroos has came out as the professor with the highest impact in two separate studies about the academic and societal impact of professors in business administration in Finland in 2007.

Volumes in this set include:

Volume 1: Service Marketing

Editor: Raymond P Fisk

Volume 2: Service Management

Editor: Bo Edvardsson

Volume 3: Service Logic

Editor: Tore Strandvik

Volume 4: Service Quality

Editor: Larry Crosby

Volume 5: Relationship Marketing

Editor: David Ballantyne

Volume 6: Marketing Theory

Editor: Rod Brodie

Volume 7: Marketing Communication

Editor: Don Schultz

Volume 8: Internal Marketing, Research Approach, and Other Works

Editor: Lars-Johan Lindqvis .
ISBN - 9788132110026

Pages : 1968

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Legends In Marketing: Christian Gronroos (8 Volume Set)

by Jagdish N Sheth