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Indian Entrepreneurial Culture
by Ashis Gupta
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220.00
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198.00
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The present study, and the resulting book, was motivated by a desire to be meaningful not only to scholars but to anyone involved with or interested in Entrepreneurship. As such, the book should be accessible to even the non-entrepreneurial reader who wishes to understand what often seems to be the paradoxical nature of business in India.
The special significance of Indian Entrepreneurial Culture and its Many Paradoxes arises from the burgeoning entrepreneurial activity sweeping across the Indian sub-continent. This resurgence of business in India is a spectacle that is not only astounding multinationals but also developed nations which can clearly see their dominance in the twentieth century threatened by new industrial powers of the twenty first.ISBN - 9788173280412
Pages : 140
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