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	Grand Brand Rajini: Brand Management The Rajinikanth Way by P. C. Balasubramanian, Ram N. Ramakrishnan
	Price : Rs 140.00
	Your Price : Rs 114.80

An original and unique take on brand management, using Rajinikanth`s superstardom as a model for building and sustaining a successful brand.

In todays cut-throat business arena, one of the cornerstones for the success of any organization or product is establishing itself as a brand an entity that is immedi- ately identified, trusted and respected. In Grand Brand Rajini, P. C. Balasubramanian and Ram N. Ramakrishnan use the superstar Rajinikanth as the ultimate example of a lasting brand. Analysing the actors career in the context of the trajectory of successful global brands, this is a unique take on the theories and practices of brand management that will help you boost your brand and take it to the next level. ISBN - 9788129120595

Pages : 157