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	Image Management: Powering The Brand Equity Canter by Gautam Chatterjea
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Image is a quality element essential to all businesses. Just as the personal image matters with freidns or neighbours and in professional circuits, similarly the image of the business matters in the macro level of market prospecting.
This study on Image Management provides the insight on what image is all about.Contents :
Preamble
The Importance of Image
Catalysing the Image
Sustaining the Image
Communicating the Image
Corporte Imaging through Public Relations
Avoiding the Tarnish
7 Mantras for powering the Image strategy
Image Management case studies
10 avoidable Imagine Goof ups.ISBN - 9788129106537

Pages : 68

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