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Shah Rukh Khan. Megastar, businessman, brandambassador, cricket team-owner. Devoted father andhusband. But more than anything else, the boy-next-door who made it to the top.Since he burst into the limelight with Fauji in 1988,seldom has Khan been away from the headlines.Besides being an actor in a number of record-breaking Bollywood movies, Shah Rukh Khan hasalso made waves as the face of numerous brandsand more recently, as a path-breaking entrepreneurwith a production house, VFX studio, and an IPL team,Kolkata Knight Riders.In this seminal work, author Koral Dasgupta takesus behind the scenes with the phenomenon called`Shah Rukh Khan`. She chronicles his rise to fame asan actor, examines the reasons for his long reignat the top, analyses his moves in the business ofentertainment and lauds his deep connect with theconsumer.In this - Shah Rukh Khan`s 25th year in showbiz -`Power of A Common Man` entertains and educateswith its quirky study and refreshing viewpoints.
ISBN - 9789384030155
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