| |
In today`s world, Media Management is a significant subject. Media denotes a discipline, specifically designed to reach a very large audience, such as the population of a nation-state. The term was coined in early 20th century with the advent of nationwide radio networks, mass circulation newspapers and magazines. Now media includes internet media and individuals now have a means to exposure that is comparable in scale to that previously restricted to a select group of means media producers. Though communication has always been an important need of life, it assumed the status of the most essential and one of the basic of life in later half of 20th century. As a result, a number of different and diverse forms of media emerged and institutions imparting their thorough knowledge mushroomed throughout the width and length of the country and the world.
This Encyclopaedia is an asset for scholars, professionals, teachers and students.ISBN - 9788184888720
|
| |
Pages : 1825
|