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In the true sense, History of Mass Media is in fact, history of print media and electronic media. To comprehend, the history of Mass Media or the development of the gathering and transmitting of news spans the growth of technology and trade, marked by the advance of specialized techniques for gathering and disseminating information in a regular basis that has caused, as history of journalism, surmises the steady increase of "the scope of news available to us and the speed with which it is transmitted."
In modern context, Mass Media is a world in itself. It is a vest independent discipline today. This is a thorough book for scholars, students and professionals. This Encyclopedia is a comprehensive work for all of them.ISBN - 9788184888731
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Pages : 1829
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