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The new edition text is a mainstream text suitable for all business students studying strategy and marketing courses. A global perspective is an essential aspect of the new edition. This reflects the lived experience of the student reader but also their likely professional challenges. This is achieved by the use of examples and vignettes. For the new edition, new examples have been employed to drive the global ambition.
Strategic Market Management: An Introduction and Overview
External and Customer Analysis
Competitor Analysis
Market/Submarket Analysis
Environmental Analysis and Strategic Uncertainty
Internal Analysis
Creating Advantage, Synergy, and Commitment versus Opportunism versus Adaptability
Building and Managing Brand Equity
Energizing the Business
Leveraging the Business
Creating New Businesses
Global Strategies
Setting Priorities for Businesses and Brands - the Exit, Milk, and Consolidate Options
From Silos to Synergy - Harnessing the Organization
Content
Chapter 1 Strategic Market Management: An Introduction and Overview
Part I Strategic Analysis
Chapter 2 External and Customer Analysis
Chapter 3 Competitor Analysis
Chapter 4 Market/Submarket Analysis
Chapter 5 Environmental Analysis and Strategic Uncertainty
Chapter 6 Internal Analysis
Part II Creating, Adapting, and Implementing Strategy
Chapter 7 Creating Advantage, Synergy, and Commitment versus Opportunism versus Adaptability
Chapter 8 Alternative Value Propositions
Chapter 9 Building and Managing Brand Equity
Chapter 10 Energizing the Business
Chapter 11 Leveraging the Business
Chapter 12 Creating New Businesses
Chapter 13 Global Strategies
Chapter 14 Setting Priorities for Businesses and Brands - the Exit, Milk, and Consolidate Options
Chapter 15 From Silos to Synergy - Harnessing the Organization ISBN - 9788126548927
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Pages : 368
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